Philippines Franchise Directory Philippines Franchising and Franchise Directory

Chic-Boy Franchise

Chic-Boy™ is a new trademark and business model of Pier One Bar and Grill Holdings Corporation, the company behind the successful Pier One Bar and Grillrestaurant chain in the Philippines.

Having first tried the delicious and tasty lechon manok and lechon liempo in Cebu and the Chicken Inasal of Bacolod, Pier One Bar and Grill Holdings Corporation saw its business potential and the opportunity to tap into the lechon manok, lechon liempo and chicken inasal industry and therefore, brought the secret recipe to Manila. Chic-Boy™ opened its first Dine- In store last 05 May 2010 and began offering its Dine-In store concept for franchise. In just 1 year and 4 months since we opened our first franchised store in Molito Alabang, we have grown into a total of one hundred (100) dine- in stores, ninety six (96) units of which are franchised. Thirty five (35) more franchised stores are under construction.

FRANCHISE PACKAGE

• Use of Trade Mark & Proprietary marks
• Use of Chic-Boy™ business model
• Initial site assessment
• Site design and construction assistance
• Use of Chic-Boy™ management manual
• Training in the Chic-Boy™ Dine-In Store systems for the franchisee, managers/ supervisors, and initial branch employees
• Procurement program
• Information Technology Support
• Marketing assistance
• Pre-opening assistance (dry run)
• Grand opening assistance
• Provide an opening team for the franchisee’s first month of operations
• Post opening assistance
• Continuing research and development of Chic-Boy™ Dine- In Store’s product line
• Field call for on-site assistance as requested
• Training programs throughout the year

Franchise Fee : P950k (Exclusive of 12% VAT)
Total Investment : at least P5M, depending on the size and condition of the store
Projected ROI : 2 to 2.5 years
Term of Franchise: 7 years
Royalty Fee : 5% of Gross sales
Advertising: 2% of Gross sales
No. of Stores : 100 Dine-In Stores
Company Owned : 1
Sister Company Owned: 3
Franchised : 96
Franchised Stores Under Construction : 35
Year Started (Dine- In Store) : 05 May 2010
Franchising Since (Dine- In Store) : June 2010

APPLICATION PROCEDURE

Initial Steps:
Step 1 - Franchise Applicant
1. Express interest in the Chic-Boy™ Dine-In Store business concept by faxing (809-3374 or 658-4564) or mailing a Letter of Intent addressed to:

FRANCIS A. JUAN
President / CEO
Pier One Bar & Grill Holdings Corporation – Chic-Boy™ Dine-In Store
Pier One Bldg., Cabrera Road, Kaytikling, Brgy. Dolores, Taytay, Rizal, Philippines

2. Letter of Intent must contain the following:
Interest in a Chic-Boy™ Dine-In Store franchise
Proposed site, inclusive of complete address and location map (please indicate floor area and lease offer)
Resume with Colored 2x2 ID photo

Step 2 – Chic-Boy™ –  will do the following:
1. Send you a Franchise Presentation and Franchise Application Form.

Step 3 - Franchise Applicant must:
1. Review the Franchise Presentation
2. Fill out Franchise Application Form
3. Send it back to Pier One Bar and Grill Holdings Corporation - Chic-Boy™

Step 4 – Chic-Boy™ –  will do the following:
1. Do an initial assessment of the proposed site upon receipt of complete requirements.
2. Get in touch with Franchise Applicant if the site is approved or not.
3. If approved, we will send the Franchise Approval Letter and Draft of Franchise Agreement for review

Step 5 - Chic-Boy™
1. Schedule meeting with Franchise Applicant for business discussion
2. After all questions have been answered satisfactorily, a determination may then be made whether you wish to join the Chic-Boy™ family.

FREQUENTLY ASKED QUESTIONS

1. How many years has Chic-Boy been in existence?
Chic-Boy Dine-In store has been in existence since 05 May 2010 at Jupiter St., Makati City.

2. How many units are currently in the Chic-Boy system and what of that number are franchised?
There are currently one hundred (100) units in the Chic-Boy system, one (1) unit is company owned, while 3 units are sister company owned and ninety six (96) units are franchised stores. Furthermore, there are thirty five (35) franchised stores that are under construction to date.

3. What items do the units sell?
Our specialties are Cebu Lechon Manok and Cebu Lechon Liempo and other food items such as Chicken Inasal, Inihaw na Liempo, Barbecue, Sisig, Sinigang, Merienda, Side Dishes and Desserts. Recently, we introduced some Japanese food like Chicken Teriyaki, Salmon Teriyaki, Tuna Sashimi, Salmon Sashimi and Filipino appetizers like Chicharon Bulaklak, Chicken Skin Chicharon, Crunchy Spicy Squidheads, Tokwa't Baboy and many more. We also serve beer in selected stores.

4. Is there a training program, and, if so, what type of training will I receive?
Yes, upon the acceptance of your franchise agreement and prior to your store opening, you and your staff will receive comprehensive training that covers every aspect of operations including purchasing, product knowledge and processing. This takes place in our company owned store.

5. What are the services a new franchisee receives from Pier One Bar and Grill Holdings Corporation before a store opens?
• Assistance in purchasing of all equipment & fixtures to reduce complications and numerous suppliers or contractors.
• Design & set up of the location for ease of operations.
• Comprehensive training for the franchisee.
• Preparation for the store opening.

6. Who selects the location of my store?
Each Franchisee must select his own location. All potential sites must be submitted to Pier One Bar and Grill Holdings Corporation Head Office for evaluation and approval.

7. What is the investment required?
Franchise Fee is P950,000.00 exclusive of VAT and withholding tax. Total investment ranges from P5M to P6M, depending on the size of the store.

8. What is the monthly Royalty Fee?
The monthly royalty fee is 5% of gross sales plus 2% of gross sales for advertising.

9. What is the length of my franchise agreement?
The initial term of the franchise agreement is 7 years.

10. Who will design my store?
Our accredited architect will be responsible for customizing the design of the store including the architectural plan, electrical plan, mechanical plan, and plumbling plan (signed and sealed). The cost of which shall be for the account of the franchisee.

11. What pre-opening services do you offer?
Prior to opening, Pier One Bar and Grill Holdings Corporation Management Team will assist you with training personnel, ordering equipment and initial inventory. They will also be responsible in arranging for the Store Opening.

12. Is the Franchisee required to purchase all his supplies needed from Chic-Boy?
No. We will provide you with a list of items that we require all our franchisees to purchase directly from our commissary and a list of items you may purchase or outsourced from other suppliers.

13. Why should I purchase a franchise?
The primary advantage of franchising is that it substantially reduces risk. Statistics indicate that in excess of 80% of independent owners ultimately fail whereas franchised owners enjoy 90% success rate.

14. How soon after approval can I expect to open my store?
That primarily depends on the availability of locations in the area you have selected for your store. In some areas, sites have already been chosen, which substantially reduces the time involved.

15. What qualifications do I need to operate a Chic-Boy Store?
The primary qualifications are financial stability and capability combined with a demonstrated work ethic and a desire to succeed. The character and motivation of the franchisee is considered more critical to the performance of the business than the business itself.

16. Do you require hands-on Management from the Franchisee?
Yes we prefer hands-on management.

17. What is the minimum space requirement for a Chic-Boy Dine In Store?
At least 200 sqms.

18. How long is the payback period?
We cannot control or guarantee the payback period since there are factors that affects these like sales, market potential, investment cost and overhead. As long as the franchisee can manage these factors properly, ROI will be high. In our estimate, the payback period in our Dine- In Stores is 2.5 to 3 years.

19. Can a Franchisee sell other products or provide services not included in the product list?
No.

20. Must a Franchisee put up a company in order to franchise a Chic-Boy outlet?
No. We prefer single proprietorship.

21. Does the Franchisor control the selling price of the franchisees’ goods?
Yes.

22. Do you require the franchisees to get insurance?
Yes.

23. Does the commissary extend credit terms to franchisees?
We require our franchisees a non- interest bearing P300K commissary deposit. All ordered items must be paid within 7 days from the date of delivery or upon reaching the amount of the commissary deposit whichever comes first.

OFFICIAL REPRESENTATIVE: CATHERINE "Cat" D. JUAN
DESIGNATION: FRANCHISE DIRECTOR
ADDRESS: PIER ONE BLDG., CABRERA RD., KAYTIKLING, BRGY. DOLORES, TAYTAY, RIZAL, PHILIPPINES
TEL.: (63)2-6584564 / (63)2-6583992
FAX: (63)2-8093374
EMAIL: [email protected]